A Family Run Business
Since its inception in 1990, the company has gone from strength to strength – its variety portfolio covers some 234 different plant genera which it protects, markets and licenses on behalf of Breeders on a worldwide basis.
Genesis is based in Maldon, Essex, UK and is headed up by Peter Dealtrey. He graduated from the University of Cambridge in Botany, Economics and Zoology. The wealth of technical, contractual, financial, marketing and export experience Peter acquired during his career prior to 1990 as a Director in a number of multinational companies and some 2 decades working in the market place, means he is able to offer you a well-informed, broad commercial view of your new plant’s potential.
Peter is also a Member of the Chartered Institute of Marketing, the RHS and an Associate member of the Garden Writers’ Guild. Peter’s wife Dee runs the company’s royalty administration whilst their daughter Claire manages the website and research.