About Us

Genesis was set up in 1990 by Peter Dealtrey as a marketing and intellectual property advisory business specialising in horticultural and agricultural plants.

A Family Run Business

Since its inception in 1990, the company has gone from strength to strength – its variety portfolio covers some 234 different plant genera which it protects, markets and licenses on behalf of Breeders on a worldwide basis.

Genesis is based in Maldon, Essex, UK and is headed up by Peter Dealtrey. He graduated from the University of Cambridge in Botany, Economics and Zoology. The wealth of technical, contractual, financial, marketing and export experience Peter acquired during his career prior to 1990 as a Director in a number of multinational companies and some 2 decades working in the market place, means he is able to offer you a well-informed, broad commercial view of your new plant’s potential.

Peter is also a Member of the Chartered Institute of Marketing, the RHS and an Associate member of the Garden Writers’ Guild. Peter’s wife Dee runs the company’s royalty administration whilst their daughter Claire manages the website and research.

Expanding Our Horizon

Nigel Judd has recently joined the Genesis team as Commercial Director. He brings with him a wealth of experience in horticulture, starting his career with Darby Nursery Stock , then moving into the seed business with Floranova Limited plant breeders, thereafter taking on the role of Trials Manager at Moles Seeds. The last 16 years have been spent with Thompson & Morgan where he headed up the Wholesale Division responsible for the company’s plant breeding programme, new product licensing and worldwide wholesale sales. Nigel has successfully launched a range of new products in various markets across the globe.

We are glad to have Nigel on board and he is looking forward to taking up the challenge of working with a wide spectrum of new plants and helping us to expand our existing network of licensees and breeders at home and abroad.

Contact Us

Feel free to give us a call on +44 (0) 1621 874808 or send us a message below.