About Us

Genesis was set up in 1990 by Peter Dealtrey as a marketing and intellectual property advisory business specialising in horticultural and agricultural plants.

A Family Run Business

Since its inception in 1990, the company has gone from strength to strength – its variety portfolio covers some 234 different plant genera which it protects, markets and licenses on behalf of Breeders on a worldwide basis.

Genesis is based in Maldon, Essex, UK and is headed up by Peter Dealtrey. He graduated from the University of Cambridge in Botany, Economics and Zoology. The wealth of technical, contractual, financial, marketing and export experience Peter acquired during his career prior to 1990 as a Director in a number of multinational companies and some 2 decades working in the market place, means he is able to offer you a well-informed, broad commercial view of your new plant’s potential.

Peter is also a Member of the Chartered Institute of Marketing, the RHS and an Associate member of the Garden Writers’ Guild. Peter’s wife Dee runs the company’s royalty administration whilst their daughter Claire manages the website and research.

Astrantia Sparkling Stars Red

 Nigel Judd joined the Genesis team as Commercial Director in 2016 and is working closely with our existing plant breeders as well as securing new ones to ensure a diverse range of new product releases both in the near future and for the longer term.

As part of his role he is also liaising closely with a wide range of unrooted cutting suppliers, tissue culture laboratories, growers and young plant producers worldwide securing a supply chain solution for each new release from breeder to consumer.

Nigel has a wealth of experience in horticulture from plant propagation and trials through to general management, sales, new product development and marketing. His career started with  Darby Nursery Stock then moved into the seed business with Floranova Limited plant breeders, thereafter taking on the role of Trials Manager at Moles Seeds. He spent 16 years with Thompson & Morgan where he headed up the Wholesale Division responsible for the company’s plant breeding programme, new product licensing and worldwide wholesale sales. Nigel has successfully launched a range of new products in various markets across the globe.

Contact Us

Feel free to give us a call on +44 (0) 1621 874808 or send us a message below.