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We offer a complete service to all our clients throughout the whole process of bringing a new variety to market from the initial appraisal of a new varieties market suitability and placing for trials under a Test and Talk trial agreement right through to providing a full royalty reporting and collection service. During this process we will also guide and advise you through the PBR, Patent or trademark process.

About Us

Genesis was set up in 1990 by Peter Dealtrey as a marketing and intellectual property advisory business specialising in horticultural and agricultural plants.

In the 27 years since its inception the company has gone from strength to strength – its variety portfolio now covers some 234 different plant genera which it protects, markets and licenses on behalf of Breeders on a worldwide basis.

News & Awards

Caryopteris × clandonensis STEPHI ‘Lissteph’

We are pleased to be able to announce that Caryopteris × clandonensis STEPHI ‘Lissteph’ won a Silver Medal at the GrootGroenPlus Show this year, in the Netherlands. Participants show come from all over the world to this innovative fair.  

Four Oaks Show 2017

Genesis attended another busy and productive Four Oaks show with many new and existing products on display. There was  much interest in a new range of experimental Nemesia and the introduction of several New Ferns including the more unusual Doodia Rough Ruby. Images of this variety can be seen in the Portfolio section of the website Shrubs and trees also…

Plantagogo wins multiple awards this year

Plantagogo one of our longstanding clients have had a fruitful year with PLATINUM at Gardner’s World Live 2017, GOLD Chelsea Flower Show 2017…

‘Celebration’, silver prize for new variety

Hebe Comm. Ex. Juss. CELEBRATION ‘Celebration’ was launched at the 2016 RHS Chelsea Flower Show by Hardy’s Cottage Garden Plants.

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Contact Us

Feel free to give us a call on +44 (0) 1621 874808 or send us a message below.