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We offer a complete service to all our clients throughout the whole process of bringing a new variety to market from the initial appraisal of a new varieties market suitability and placing for trials under a Test and Talk trial agreement right through to providing a full royalty reporting and collection service. During this process we will also guide and advise you through the PBR, Patent or trademark process.

About Us

Genesis was set up in 1990 by Peter Dealtrey as a marketing and intellectual property advisory business specialising in horticultural and agricultural plants.

In the 27 years since its inception the company has gone from strength to strength – its variety portfolio now covers some 234 different plant genera which it protects, markets and licenses on behalf of Breeders on a worldwide basis.

News & Awards

Plantagogo RHS AGM Awards

An amazing result for Vicky and Richard  Fox of @plantagogo 8 AGMs in Heuchera and Tiarella trials with the RHS. Here are two. METALLIC SHIMMER  and TANGERINE WAVE.   Also from Plantagogo  two great Tiarellas  also won the AGM. ANGEL WINGS  and RASPBERRY SUNDAE

Perovskia LACEY BLUE

Since its release in 2012 sales of the popular perennial Perovskia LACEY BLUE continue to grow and are planned to hit 2 million this year. Perovskia Lacey Blue, also known as Russian Sage. A striking cultivar raised by Peter Catt from Liss Forest Nursery. This compact variety has deeply cut silver foliage which is highly aromatic and from mid-summer through till…

Awards 2018

It has been a productive year for several plants represented by Genesis. Choisya SCENTED GEM was awarded HIGHLY COMMENDED at the Horticulture Week Business Awards 2018 in the Best New Ornamental Plant category. SCENTED GEM was closely followed by a new fern Doodia ROUGH RUBY which was also a finalist in the same category, with it’s eye catching red unfurling…

Caryopteris × clandonensis STEPHI ‘Lissteph’

We are pleased to be able to announce that Caryopteris × clandonensis STEPHI ‘Lissteph’ won a Silver Medal at the GrootGroenPlus Show this year, in the Netherlands. Participants show come from all over the world to this innovative fair.  

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Contact Us

Feel free to give us a call on +44 (0) 1621 874808 or send us a message below.