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We offer a complete service to all our clients throughout the whole process of bringing a new variety to market from the initial appraisal of a new varieties market suitability and placing for trials under a Test and Talk trial agreement right through to providing a full royalty reporting and collection service. During this process we will also guide and advise you through the PBR, Patent or trademark process.

About Us

Genesis was set up in 1990 by Peter Dealtrey as a marketing and intellectual property advisory business specialising in horticultural and agricultural plants.

In the 27 years since its inception the company has gone from strength to strength – its variety portfolio now covers some 234 different plant genera which it protects, markets and licenses on behalf of Breeders on a worldwide basis.

News & Awards

Dryopteris wallichiana JURASSIC GOLD ‘Hollasic’ You Tube

Check out the You Tube video promo for JURASSIC GOLD!With Peter  Van Rijssen from Concept Plants  

Four Oaks 2021

We are thrilled to announce Geranium AZURE SKIES  won Highly Commended  New Plant  in the Four Oaks Virtual Trade show in 2020 as did Salvia caradonna PINK INSPIRATION. This year 2021,  you can find us at our usual stand  (stand D81+52) this  year showcasing some of our new introductions as well as others in our Portfolio. Come along and see…

New 2019 Awards

Following the HTA  2019 Plant Show there were Awards for: Tilia europaea GOLDEN SUNSET ‘Wiltil’ –  which received the  Visitors Vote  and HTA 2019 Best in Category Trees & Conifers Dryopteris wallichiana JURASSIC GOLD ‘Hollasic’- Herbaceous Perennials Silver Award   Following the Horticulture Week Business Awards 2019 there were wins for: Dryopteris wallichiana JURASSIC GOLD ‘Hollasic’ – Best Ornamental Plant…

Plantagogo RHS AGM Awards

An amazing result for Vicky and Richard  Fox of @plantagogo 8 AGMs in Heuchera and Tiarella trials with the RHS. Here are two. METALLIC SHIMMER  and TANGERINE WAVE.   Also from Plantagogo  two great Tiarellas  also won the AGM. ANGEL WINGS  and RASPBERRY SUNDAE

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Contact Us

Feel free to give us a call on +44 (0) 1621 874808 or send us a message below.