We offer a complete service to all our clients throughout the whole process of bringing a new variety to market from the initial appraisal of a new varieties market suitability and placing for trials under a Test and Talk trial agreement right through to providing a full royalty reporting and collection service. During this process we will also guide and advise you through the PBR, Patent or trademark process.
Genesis was set up in 1990 by Peter Dealtrey as a marketing and intellectual property advisory business specialising in horticultural and agricultural plants.
The IPM Essen 2024 exhibition saw the main launch for Coprosma ECLIPSE ‘Aldawn’ outside of the UK. HortWeek have a feature on it this month. Coprosma ECLIPSE ‘Aldawn’ is an eye catching foliage plant with glossy, semi- evergreen leaves. Each leaf has a brown centre with attractive red-pink margins creating year-round interest. Small, white flowers blooming in Summer through to Autumn…
Out of the Long Grass and into the Wind The journey to market for two new miscanthus introductions, RED ZENITH, and SUNLIT SATIN by Brian Robinson. “What do you think?” asked mother pointing at a promising seedling that caught her eye. Is there another question that so encapsulates a test for your horticultural experience to date, as can you recognise…
Elms for the future During the last century, Dutch elm disease (DED) devastated elms across Europe and North America, instigating the development of resistant cultivars in most countries, with the notable exception of the UK. From 1980, these cultivars have gradually appeared in commerce in Britain. However, owing to new phytosanitary controls and post-Brexit import bureaucracy, supplies have dwindled, prompting…
Click on the link below and Login to see Bob Askew’s article talking about his top picks of cultivars from our Catalogue. https://www.hortweek.com/top-cultivars-genesis-plant-marketings-catalogue/ornamentals/article/1808027
Feel free to give us a call on +44 (0) 1621 874808 or send us a message below.
