Where growth begins, managing plants for the future.
Genesis was founded by Peter Dealtrey over 30 years ago offering an independent technical, contractual, financial, marketing and export advice service to Breeders of new plants and trees. Since those early days the number of plants that we protect and licence has grown, now covering a wide range of genera in annuals, perennials, shrubs and trees.
With this expansion in the business we were fortunate to attract the interest of Nigel Judd who joined Genesis as Commercial Director in 2016 with responsibility for new product trials, licensing and worldwide sales. His wealth of experience in horticulture has added breadth and strength to the Genesis’ team, with particular emphasis on securing a supply chain solution for each new release from breeder to consumer.
The team:
Nigel Judd (Managing Director)
Karen Goodhew (Accounts & Royalty Administration)
Lizzy Archer (Administration & Marketing Coordinator)
Carl Keijzer (Area Manager Europe)
Claire Banbury (Working remotely from South Wales trialling new plants)
